Freelance writer and editor specializing in content creation and native advertising having produced work for brands like Enterprise, Nike, Marriott, and Unilever.
The Tylenol Murders Changed Packaging Forever
On the morning of September 29th, 1982 in Elk Grove Village, a Chicago suburb next to the O’Hare Airport, 12-year old Mary Kellerman awoke complaining of a sore throat and a runny nose.
Like so many parents before them, her mother and father gave her some Extra-Strength Tylenol and told her she could stay home from school. Shortly thereafter, they found Mary unconscious on the bathroom floor. She was rushed to the hospital and pronounced dead just hours later.
Are Crab Shells Going to Replace Plastic?
By: Bill McCool
Next time you find yourself elbows deep at a crab boil covered in Old Bay seasoning and armed to the teeth with a lobster cracker, you might want to think about saving those discarded shells.
Jeffrey Catchmark, a professor of agricultural and biological engineering at Pennsylvania State University’s College of Agricultural Sciences, may have cracked the code when it comes to plastic alternatives and it’s found in the exoskeletons of crustaceans.
How Care Packages Sparked a Company Commitment to Veterans
Two veterans turned Unilever employees share how their experiences in the field inspired them to give back in a big way.
Have You Noticed the Shift Toward Gender Neutral Packaging?
There’s a good chance you’ll find gender neutral packaging in the very near future—and likelier still, you may have already seen it.
Inside the Studio: Snask
What inspired you as a child?
Think back to art class. The paints and jars full of murky used water. The thick, pulpy construction paper. Or better still, think back to Kindergarten and how there was magic tucked into every plastic bin full of costumes or markers, how just the simple act of play felt freeing.
Touring Snask’s studio in Stockholm, you half expect that you’ll end up on the floor with your hands covered in glue and glitter, except this time you’re a grown-ass adult.
From Head to Tail, LoveTheWild’s Bold Commitment to Transparency
So that tilapia you had for dinner last night? Chances are it was raised on a farm.
Half of the fish consumed globally has been raised via aquaculture and with marine ecosystems inching towards collapse, consumers will need to grow even more accustomed to the idea of eating farm-raised fish rather than seafood that’s been caught in the wild.
And that’s where LoveTheWild comes in.
When Taking Pride in Your Work Has a Whole New Meaning
A Unilever employee talks about Magnum Ice Cream's unique partnership with GLAAD and the importance of a company aligning themselves with the LGBTQ Community,
Cyber Monday is Every Day
The blood sport known as Black Friday is still very much alive and well as the Thanksgiving holiday told us. It’s just that now, consumers are also choosing to stay home and shop online. After all, why would in their right mind wake up at 5 a.m. the day after Thanksgiving so they can stare down the pleasure of having their face mashed into a door at Walmart?
The Package Free Shop Wants to do Away with Packaging Entirely & That’s OK
If hearing the question “paper or plastic” or looking at all of the packaging that comes inside your next-door neighbor’s weekly Blue Apron shipment is akin to a battalion of nails digging into the surface of a chalkboard, then Brooklyn’s Package Free Shop might just be what you’ve been waiting for.
High-end Cannabis Cultivators Canndescent ask, “How Do You Want to Feel?”
Legalized cannabis has moved out of the dorm room and is looking for more respectable, high-end trappings. Tucked away in Desert Hot Springs, California, you’ll find Canndescent, and they want to change the entire user experience built around cannabis.
Public Goods is Doing the Public a Great Deal of Good
Public Goods started with a simple mission - make wholesome and responsibly made household products that are affordable.
What It Means For a Company To Be LGBTQ-Friendly
Two BlackRock employees discuss the company's OUT Network and what it means to work in an inclusive environment
Head Above Water
A short story about how being an entrepreneur isn’t just about starting your own business. It’s about starting the business that’s right for you.
Inside the Studio: Force Majeure
In March of 2016, force Majeure left their Manhattan offices, crossed the East River, and moved into Brooklyn’s Industry City. But to hear force Majeure’s founder and CEO Laurent Hainaut tell it, this wasn’t just any move.
Formerly known as Raison Pure, force Majeure has rebranded themselves and in doing so they were becoming a new company, bringing some old partners along for the ride, but with a few new faces as well.
Meet the Man Who Aligned His Entire Career With His Personal Mission
Devin Borst was drawn to his current company because of its commitment to sustainability. But, if it was up to him, you wouldn't even say the word sustainability anymore.
In fact, he'd remove it entirely from the business vocabulary.